Brand Vetting for Messaging on 10DLC

Basic Verification

When a brand is registered through The Campaign Registry, "basic verification" vetting is automatically performed. TCR locates and confirms the existence of the company submitted as the brand entity by cross-checking against several databases and utilizing best-practice third-party verification vendors. The “Brand Identity Status” outcome will either be “Verified” or “Unverified” and is based on the accuracy of the submitted information. The following information must be valid for the brand to obtain a “Verified” status:

1. EIN/Tax ID
2. Legal Company Name
3. Legal Company Address
4. Correct, qualifying status if filed as “non-profit” entity
5. Russell 3000 status
6. Brand Contact Email*

* Required for public-entity-type brands only.

Note that typos and outdated information can significantly impact the outcome of this verification.

Public Entity Authentication+ (2FA Email)

Note that for public entities, there is an additional Authentication+ (also referred to as Auth+) requirement which must be completed to verify the brand. Brands must provide a contact email which will be used to complete a two-factor authentication request for the purpose of confirming the association of the brand’s verification submission with a verifiable domain. This is a new process implemented by the Mobile Network Operators, done to ensure a brand’s name is not being misused by fraudulent parties for the purposes of misinformation, smishing and spoofing.

Here is how the process works:

• Once basic verification is completed and a brand receives a VERIFIED (or VETTED_VERIFIED if externally vetted) identity status, the brand submits an Auth+ Vet or updates the “Business Contact Email” field in an existing brand to trigger a 2FA email to the given address.
• The email will come from noreply@auth.campaignregistry.com.
• The 2FA capabilities will expire after seven (7) days, so it is crucial to provide timely and adequate instructions to brand contacts so they can respond and complete the process on time.
• The email will contain a verification PIN and link. The link will result in a prompt to enter contact details confirming the recipient’s humanity, identity and association with the brand.
• A “Complete” button must then be clicked to submit the information and complete the process.

Russel 3000 Companies

Any Russel 3000 companies registering as brands will automatically have access to AT&T message classes A and B and T-Mobile’s top volume bucket range. Companies who do not meet this rule will most likely be filed into the lowest-volume tier to begin with regardless of third-party risk score. To then move from the lowest tier to a higher tier, the brand must be externally vetted with a TCR-approved third-party vetting provider.

Tax Exempt

Basic verification will identify the tax-exempt 501(c) status of a non-profit brand.

Section 527

Identified by a Campaign Verify vet. A 527 group is a type of U.S. tax-exempt organization organized under Section 527 of the U.S. Internal Revenue Code. The said brand may be granted higher throughput on some MNO networks.

Political Committee Locale

Identified by an external Campaign Verify vet. Possible values are federal, state, local and tribal.

Government Entity

Confirmation that the brand is a closely affiliated, generally by government ownership or control, with federal, state or local governments. The said brand may be granted higher throughput on some MNO networks.

Political Campaigns

Organizations registering as “non-profit” looking to submit campaigns with the “political” use case will be subject to the following additional requirements.

• Organization must have 501(c)(4), 501(c)(5) or 501(c)(6) in order to be immediately recognized upon brand registration and gain instant access to the “political” special use case.
• Organizations not immediately identified by TCR will be held in “Unverified” status until a Campaign Verify token is imported through the API or “Brand Details” page, “Vetting” section.
• Only 527 organizations with an FEC filing will have their status displayed immediately after the Campaign Verify token is imported.
• Organizations who imported a Campaign Verify token will have access to the “political” special use case only.
• Campaign Verify tokens can be imported only once.

External Vetting

TCR-approved vetting partners are identified here. Note that partners whose mode is “Import” only must seek vetting directly through the approved partner and contact Convey to import the score. Partners whose mode includes “10dlc Portal” may request vetting directly through the Brand Details page of the portal.

Note that WMC Global can vet private and public U.S. companies only, and cannot vet non-profit or international entities.

IMPORTANT NOTE: Once an external vet is done, check the vetting score on the brand page and locate it on the appropriate tables for AT&T Message Class and T-Mobile Volume Tier. Note that the new score will automatically apply only to campaigns created after the vet is completed. TCR does not automatically update existing campaigns. If the vetting score has improved the terms and you wish to apply the terms to existing campaigns, submit a support ticket to support@goconvey.com requesting the update. Be sure to include the brand and/or campaign IDs for the update.

While TCR is currently working on implementing an automatic score update, we recommend that for the time being customers apply for external vetting to their brand prior to creating campaigns in the event their initial score is insufficient.