All brands sending A2P content over long code must be registered through The Campaign Registry (TCR). Convey is integrated with the TCR platform and provides a registration portal for reseller customers to register downstream customer brands and their campaigns so that you don’t have to contract directly with TCR. However, Independent Software Vendors (ISVs) can choose to contract directly with TCR for registrations if desired, and select Convey as their connectivity partner for message delivery and text enablement.

Registering Through TCR

Customers who register directly with TCR must follow a few key steps:

1. Open a ticket with our Help Desk Portal and include your CSP_ID. We will put this in our database so we can programmatically accept your campaigns (this is referred to as a “campaign share event”).
2. In the TCR portal, choose "Aerialink" in the “Elect Connectivity Partner” field at the bottom of the campaign form.
3. Once the campaign has been registered, provide your support ticket through our Help Desk Portal with the list of numbers you would like added to your campaign. Be sure to include the campaignID. Qualified resellers may use our Provisioning API to perform this step.
4. Contact TCR for support regarding brand registrations, brand vetting and campaign submissions. Contact Convey for support regarding number publishing and traffic.

Customers contracting with TCR directly for registrations will be invoiced to you by TCR for the registration only. Other relevant carrier passthrough fees such as T-Mobile Campaign Activation Fee, Number Pool Fees, non-compliance fees, et cetera will be invoiced through Convey.

Note: Convey does not support the Sole Proprietor or Platform Free Trial use cases. These will be auto-declined when submitted to us.

Brand Registration

A brand is a business or individual behind the campaign and the entity responsible for the messaging content in a campaign. As your Campaign Service Provider, Convey submits your brand and campaign details to the 10DLC Registry. The Registry will perform verifications of every brand registered.

See our Brand Vetting article for additional details.

Note that as part of the brand verification process, Russell 3000 enterprises will be placed in the highest Mobile Network Operator tiers available to standard campaigns for throughput and daily send limits.

Canadian Brand Registration

When conducting 10DLC Brand Registration for a Canadian entity, you should enter your Provincial Corporation Number as the Business Registration Number. Additionally, the following provinces have quirks that you should keep in mind when registering the number:

• Ontario Corporation Number: ensure that you enter only the numbers after the two leading zeros.
• British Columbia Corporation Number: ensure the BC prefix is part of the number.

If you find that using your Provincial Corporation Number as the Business Registration Number does not work for you, you may alternatively use your federally-issued Canada Corporation Number. In the case of a Canadian business, please do not use your business number or federal tax ID number, as that is not readily cross-referenced. As always, please ensure that your legal company name is consistent with your corporation registration and is properly spelled. The address you enter should also match the address you registered with Corporations Canada.

Campaign Registration

Once you have registered a brand, you can register campaigns which will run under that brand.

If you are registering your first campaign, we recommend you contact your Convey Account Director for assistance. There are factors to take into consideration such as carrier message segment throughput caps, daily outbound message caps per Brand, as well as variable message surcharges by campaign type. 

Some special campaign use-cases require the brand to be vetted by a participating vetting provider.

Note: A single brand cannot have more than fifty campaigns. Furthermore, the creation of multiple campaigns for the purpose of spreading throughput and message limitation capabilities is a practice known as “snowshoeing” and is prohibited.

Once the campaign is submitted, it is sent to the 10DLC hub for manual review prior to being submitted to TCR for vetting. This phase may take up to ten (10) business days, after which campaigns will be Approved or Declined by the hub.

Expedited Campaign Review

For a $50 fee, the campaign vetting process may be expedited within forty-eight (48) hours (excluding weekends and holidays). To begin the 48-hour period, the campaign must be submitted before noon EST; otherwise, the clock will start the following business day. While there is no guarantee of approval, the campaign will be prioritized. If it is not reviewed within the specified timeframe, the fee will revert to the standard $15.

Please note that this fee pertains to the review of the campaign, which may result in either approval or rejection. Rejected or resubmitted campaigns will be subject to this fee each time it is expedited.

More information regarding the manual review process and expectations is provided in the 10DLC Hub Manual Review Guide.