10DLC Number Pool & Special Requests

There are three use cases which require exception processes and approval by T-Mobile.  If any of the below exceptions apply to you or to your customers, please contact your Convey CSM to ensure that T-Mobile approval is reached.

This is required for campaigns with one or more of the following characteristics:

1. Fifty (50) or more long codes associated with a single campaign. Note that these requests are not appropriate for Independent Software Vendors.
2. Higher daily message volume still required after the brand obtains third-party vetting.
3. Allotted outbound messages per day must exceed 200,000.

Associated carrier pass-through fees apply.

Classification and approval is based on parameters within the sole discretion of T-Mobile.  Convey makes no guarantees regarding the outcome of any submission to a mobile network operator and fees and charges will be applicable for all services provided. Approvals or determinations by a mobile network operator may be re-evaluated at any time and any re-submissions will be subject to additional fees and charges.

T-Mobile Message Volume Request

If your campaign expects the allotted outbound messages per day to exceed 200,000, you must submit for a Message Volume Special Business Request with T-Mobile. Please send in a support ticket to begin this process, and include your brand, campaign, use-case and expected volume to get started.

T-Mobile Number Pool Request

T-Mobile imposes a limit of forty-nine (49) numbers per campaign to combat snowshoeing and ensure that brands and campaigns are registered as-intended. Legitimate use cases requiring more than forty-nine numbers within a single campaign must submit a request Number Pool qualification from T-Mobile. Campaigns approved as Number Pools by T-Mobile support fifty (50) or more numbers and permit number replacements and additions. A number pool is the most streamlined way to organize under a brand who would otherwise have multiple campaigns serving the same function.

Some common scenarios for number pools include:

• Agents & Franchises special use cases.
• Businesses with many dedicated numbers but low SMS usage. (e.g. each number is dedicated to monitoring an alert system wherein non-frequent disruptions are detected and trigger an outbound message alert to a monitoring team.)
• Businesses with many dedicated numbers that require frequent replacement. (e.g. a large automobile dealership with a high turnover of sales team members)

To be approved for Number Pool, a campaign must be reviewed by T-Mobile. Note that before you submit a number pool request:

1. Schedule a review of your use case with your Account Team.
2. Register the brand and campaign with the Campaign Registry.
3. Obtain third-party vetting for your brand.
4. Ensure the “campaign description” field in the TCR campaign submission includes a detailed explanation as to why the brand requires fifty or more numbers in a single campaign
5. Confirm the max daily volume of message traffic and the percentage of distribution between SMS and MMS.
6. Provide the opt-out rate (the total number of opt-out MOs divided by the total number of MTs, times 100 to reach the stop percentage).
7. Understand that although number pools permit the use of more than forty-nine numbers in a single campaign, a number pool’s carrier-imposed limitations to throughput (shared at the campaign level) and daily volume (shared at the brand level) remain the same. If this is of concern, you may want to consider the Agents & Franchises special use case.
8. Note that the fee associated with a T-Mobile Number Pool is $2000 per 10DLC campaign review, and is non-refundable regardless of whether the number pool is ultimately approved or rejected by T-Mobile.

These steps are required by T-Mobile before the Number Pool request can be submitted.

Once the campaign is successfully processed, you must submit a ticket to our Help Desk Portal. In the subject, put “URGENT: 10DLC Number Pool Request “ so that we treat it with the appropriate level of priority. Attach a completed Number Pool Request form. It requires such information as your brand ID, the campaign ID, web address, use case, and the number of codes you will want in the pool as well as a specified test number which must be assigned to the campaign and already published successfully to AT&T. Use a new row for each campaign.

Number Pool requests are thoroughly scrutinized by T-Mobile, who may come back with questions before ultimately approving or rejecting the submission. The timeline for review, configuration and testing is approximately five-to-seven weeks. During this time, the numbers can be published as 10DLC to the Number Registry for registration with AT&T. When the numbers have been tested with T-Mobile as successful, they will be migrated to the T-Mobile platform, then republished to the Number Registry to reflect this change.

Note: Templatized Content - When brands are application service providers providing a messaging service with “templatized” content as opposed to free-form content (e.g. delivery notifications with standardized, templatized content), use the Comment field of the Number Pool Request form to add “Templatized.”

Note: Unacceptable Pool Use - Number pools are not intended for:

• SMS reseller brands
• Snowshoeing

Note: Direct TCR Registration - for resellers who use the Campaign Registry directly for 10DLC registrations:

Submit your numbers to support using the Number Pool Request form with their campaign ID included.

While your Number Pool request is being reviewed, we recommend you only add 49 numbers to the campaign until the Number Pool is approved. We realize that in some business cases that limit may be problematic. In this corner case scenario, inform our support team that the numbers are pending a Number Pool review. We will publish the numbers with the campaign ID to the non-sanctioned route until the Number Pool process is completed. Please note that traffic running on the non-sanctioned route will incur the non-sanctioned surcharge fee.

Our support team will notify you of whether your request is approved and live.

1. If approved, resubmit all associated numbers with the campaign ID. We will then associate the numbers to the campaign on the sanctioned A2P route. Numbers added to the campaign in the future will require the campaign ID.
2. If rejected, the campaign must be limited to 49 numbers. Resubmit the numbers with the campaign ID for republishing. Resubmit the numbers with their campaign ID (no more than 49 per campaign) to our support team for re-publishing to the A2P sanctioned route.

IMPORTANT: Checking the campaign attribute box for Number Pool in TCR portal or API DOES NOT constitute an approval. The Number Pool application must first be approved by T-Mobile and Convey.