10DLC Campaign Suspension

Mobile Network Operators (MNOs), the 10DLC delivery hub (DCA) and connectivity partner (CNP i.e. Convey) reserve the right to suspend campaigns which do not reach the minimum metrics defined by deliverability teams or whose content violates carrier, CTIA and Convey policies (such as the Convey Acceptable Use Policy and all carrier codes of conduct) including but not limited to spam, phishing and SHAFT violation content. For related fees, please refer to associated T-Mobile non-compliance fees here.

There are two types of suspensions which are detailed in the following sections.

Campaign Suspension via TCR

Campaigns suspended via TCR will see traffic from the suspended campaign fail toward any/all suspending MNOs. The TCR event will appear as follows:

TCR Event Name: MNO_CAMPAIGN_OPERATION_SUSPENDED
TCR Event Description (Example 1): Campaign CXXXXX suspended on Verizon Wireless network. Details: Not CTIA compliant.
TCR Event Description (Example 2): Campaign CXXXXX suspended on T-Mobile network. Details: Suspended for promoting the sale of cannabis.

The campaign page will also show the suspension in the Carrier Status section.

T-Mobile Non-Use Suspension

This type of campaign suspension impacts message delivery toward T-Mobile subscribers and number publishing for delivery to T-Mobile subscribers only.

A $250 T-Mobile Non-Use Fee is applied for each campaign which - curing a sixty-day rolling period - does not have at least one associated ten-digit number. As a courtesy, Convey runs a job that suspends campaigns at risk of incurring this T-Mobile fee at the thirty-day point within that sixty-day rolling period.

Regarding this suspension type, note:

• This level of suspension is not reflected in TCR.
• The Convey team will periodically reach out to customers with a list of Non-Use Suspended campaigns. (This process is currently manual as there is no API for this campaign status available currently)
• Attempted number publishing or message delivery toward T-Mobile will fail.
• If you wish to begin adding numbers to a non-use-suspended campaign, please submit a support ticket. Convey will “resume” the campaign for you so numbers can be added.
• To avoid non-use suspension in the future, please ensure each successfully registered campaign has at least one (1) number provisioned to it.

Please reference the T-Mobile Non-Compliance Fees which are applicable across all number types.