U.S. Messaging Codes of Conduct

Convey is committed to creating a healthy messaging ecosystem that serves all participants and to keeping our customers informed about recent changes in the industry, including the CTIA Messaging Principles and Best Practices, available here.

All customers sending A2P traffic are subject to the FCC TCPA and any other applicable state or federal law, the guidelines for A2P traffic set by the CTIA and individual carrier codes of conduct to be executed and enforced at each carrier’s discretion. Failure to comply with carrier codes of conduct may result in damage to the carrier’s trust in the associated content provider or brand, traffic suspension or a permanent ban of traffic from the offender.

Carriers can and do include their own, additional rules and regulations beyond the FCC TCPA and the CTIA Best Practices Guidelines. We recommend that you read through these carrier codes of conduct for details of each carrier’s unique expectations for successful delivery of content on their network. Additionally, the regulations of the carriers and CTIA guidelines have been consolidated on this page for ease of reference. The information below may be updated or changed without notice as the telecommunications ecosystem continues to evolve, so please check this page regularly for updates.

• AT&T Code of Conduct
• T-Mobile Code of Conduct
• CTIA Messaging Principles & Best Practices

While this page is intended to be a comprehensive representation of all CTIA and carrier expectations, carriers may make changes at any time and without notice. This is therefore not a replacement for reading the carrier documentation itself, nor is it a replacement for independent legal consultation for TCPA compliance.

For an even more thorough, complete understanding of best-practices in the mobile ecosystem, we recommend reading through all Federal & Industry Regulations

Additional CTIA Requirements

The following additional terms apply to toll-free programs under the authority of the CTIA:

• Only toll-free / long code numbers currently reserved or in working status for the benefit of a toll-free number voice subscriber should be enabled for texting. Businesses only interested in messaging campaigns are encouraged to enable voice recording on the number for a better consumer experience. The recorded message should include the business name and directions for the consumer to utilize the messaging experience.

Additional AT&T 10DLC Requirements

The following additional terms apply to 10DLC programs running on the AT&T network:

• AT&T 10DLC programs are currently in a registration “grace period” during which all groups and organizations are encouraged to register their SMS campaigns. This grace period has been extended to address specific use cases and allow for additional campaign registration. AT&T will provide thirty days’ notice prior to ending the grace period.
• Unregistered traffic is subject to P2P spam policies and traffic throughput restrictions. While unregistered senders do not pay fees to the Campaign Registry, they will pay the highest possible message termination fees for AT&T due to their unregistered status.
• All A2P campaigns must be administered on a separate NNID (NetNumber ID) from P2P traffic.
• While campaign-level filtering is currently in effect, additional throughput will be available to certain message classes effective September 1st, 2021.
• Registered senders pay lower message termination fees and are less likely to be marked as spam.
• Registration does not guarantee message delivery. Campaigns whose end-users file complaints with AT&T may be subject to remedial treatment, including suspension or blocking of unwanted, fraudulent or malicious messages.

Additional T-Mobile 10DLC Requirements

The following additional terms apply to 10DLC programs running on the T-Mobile network:

• 10DLC does not support delivery receipts (DLR) for Free-to-End-User (FTEU) campaigns.
• All customers should be prepared to prove ownership of the 10DLC number(s) they intend to use for any and all campaigns, and prove that the numbers in question are enabled for both SMS and voice services.
• A Letter of Authorization (LOA) is required for those customers whose numbers are assigned to an NNID not under/different from that of Convey. The Convey team submits LOA and exception requests to T-Mobile on customers’ behalf.
• There are two T-Mobile exception processes requiring additional application. If one or both special exceptions apply to applicant brands, please contact your Convey Account Director or reach out to us through our Help Desk Portal to complete the applicable forms and submit the exception request on your behalf.
• T-Mobile has established daily messaging caps for brands. Please reference this chart for more information regarding message caps and their relation to vetting scores.

Additional Verizon 10DLC Requirements

The following additional terms apply to 10DLC programs running on the Verizon network:

• Brands must conduct their own spam monitoring. Campaigns found to be fraudulent or otherwise sending spam traffic will be shut down immediately with zero tolerance.
• Campaigns which have been shut down due to spam infractions must provide a full RCA (Root Cause Analysis) within forty-eight hours of the spam incident in order to be considered for reactivation. Reactivation is at Verizon’s discretion and is not guaranteed.
• Long codes must be dedicated - one campaign per code. Exceptions for multiple codes per campaign are not permitted on the Verizon network at this time.

10DLC Registration Agreement

The following agreement, passed through from The Campaign Registry, is applicable to all Convey customers registering to run traffic on 10DLC:

Customer represents and warrants to Convey that: (a) the person registering and operating the Customer’s account is over the age of eighteen (18) and has the power and authority to enter into and perform Customer’s obligations under this Agreement; (b) all information provided by Customer to Convey is truthful, accurate and complete; (c) if Customer provides a credit or charge card for payment of fees for the Service, Customer is the authorized signatory of the credit or charge card provided to Convey to pay the fees; (d) Customer shall comply with all terms and conditions of this Agreement, including, without limitation, the provisions set forth in this Section 4; (e) Customer has provided and will maintain accurate and complete registration information with Convey , including, without limitation, Customer’s legal name, address and telephone number; (f) Customer’s access to and/or use of the Campaign Registry does not and will not constitute a breach or violation of any other agreement, contract, terms of use, or similar policy or understanding to which Customer is or may be subject; (g) Customer shall comply with all laws attendant upon its performance of its obligations under this Agreement. (h) Customer and/or the Brand have obtained, and will maintain, all applicable consents, approvals, or permissions required by applicable law, including, without limitation, the Telephone Consumer Protection Act (“TCPA”), 27 U.S.C. § 27, as amended from time to time, to transmit or otherwise send messages to any End Customer; and (i) Customer and/or Brand is operating in accordance with rules, regulations, best practices and guidelines published by MNOs.