U.S. Messaging Compliance Overview

For customers who operate business messaging over Short Codes, Toll-Free Numbers (TFN), or 10 Digit Long Codes (10 DLC) in the US market, ensure your messaging operations follow the industry guidelines and carrier requirements. Failure to comply with these industry guidelines and carrier requirements could result in non-compliance penalty fees and/or suspension of services. To avoid potential consequences of non- compliance, we would like to highlight the following key points:

1. Shared codes (Short Codes, Toll Free Numbers and 10DLC) are prohibited.*
2. Content must always comply with what was originally approved in the Program Brief, Verification Form, or the campaign registry.
3. For changes to content/programming on any code, submit an updated Program Brief, Verification Form, or 10 DLC Campaign.
4. Maintain compliance with all rules described in the CTIA Monitoring Handbook and carrier codes of conduct.
5. Understand content provider responsibilities.
6. Maintain compliance with consent standards, including those related to deactivated numbers.
7. Register Short Code, Toll Free, and 10DLC programs/campaigns as accurately as possible.
8. Avoid prohibited content and prohibited behaviour, and watch out for red flags in your traffic.

Convey takes compliance matters seriously and encourages you to verify that all your programs follow the above-mentioned guidelines. In addition to potential non-compliance fees imposed by carriers, Convey and upstream providers reserve the right to suspend non-compliant campaigns/programs or campaigns/programs that appear to be fraudulently registered. Non-Compliance Fees are relevant across all number types and are not limited to only 10DLC traffic.

* “Shared code” refers to a single code of any type used by multiple content providers or brands.